Local SF Brewery Creates A Platform To Help The Tech Crowd Choose The Right Beer
Craft beers aplenty but not sure what your taste buds might like to try? Local Brewing Company is a newly opened brewery in the SOMA neighborhood of San Francisco with an app for that.
Brewmaster and owner of Local Brewing Company, Regan Long, developed a mobile platform to help founders, VC’s and other bar patrons in this tech-heavy area of the city figure out which beer to order. The platform ranks the brewery’s beers on a scale from one to 10 for bitterness, the level of alcohol each contains, and on the beer’s complexity of flavors – a light lager will be very different in taste from a hoppier beer, for instance.
Ultimately, [customers] want a lot of choice when they’re at their brewery, but they also want to be able to have some way of filtering that choice down to the right beer for them.
The brewery platform takes all of your preferences into account and then suggests the right beer for you. It will also keep your preferences and suggest similar beer types the next time you stop by.
“Ultimately, [customers] want a lot of choice when they’re at their brewery, but they also want to be able to have some way of filtering that choice down to the right beer for them,” Long told TechCrunch in an on-camera interview.
Currently, Local Brewing Company has 13 beers on tap. The brewery specializes in small batch beers and plans to rotate out different beers to keep things fresh.
Check out the video above to see how the platform works and to learn a little more about this new San Francisco bar.
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