Lush Australia will not change how it approaches marketing despite a decision by the Advertising Standards Board to uphold a complaint against the homemade cosmetics brand‘s campaign to raise awareness of excess packaging that featured nude women.

During August and September this year, Lush began a campaign against excessive packaging in the cosmetics industry by highlighting how many of its products are “naked,” or unpackaged. As part of the campaign, Lush placed posters in its shop windows that featured nude women of diverse shapes and skin tones with their back turned to the camera.

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Lush cosmetics defends ad campaign featuring naked women