Lyft will pick you up in a DeLorean for ‘Back to the Future’ day in NYC
1980s hero Marty McFly travels to Oct. 21, 2015, in Back to the Future II, otherwise known as this Wednesday — and nobody is more excited than the brands.
Within the Lyft app, users can select “McFly Mode” for the chance to get a 20-minute ride in a DeLorean, but only between 11 a.m. to 5: p.m. Lyft is reportedly shipping DeLoreans from around the country for a makeshift fleet, but it isn’t announcing an exact number of cars, so they might be tough to book. Read more…
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