This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

From taking note of beta tester feedback to fixing bugs and signing off on your app’s promo reel, the never-ending to-do list in the lead up to an app launch is undoubtedly an overwhelming experience for any developer and their team. With so many things running through your mind, it’s often easy to overlook other assets that are just as crucial in making your app a success on launch day and beyond. One prime example: The app store description.

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