McDonald’s is lending a rather literal sheen to the term “golden fries” in Japan.

To kick off summer, it’s started two marketing promos offering an 18K gold nugget and a pack of gold fries to two lucky winners.

For the nugget, a new character called Kaito Nuggets (怪盗ナゲッツ) will be running around Japan and making surprise appearances in public, McDonald’s said in a press release. This could see him throwing out the first pitch at a baseball game, or popping into McDonald’s outlets around the country.

McDonald’s will scatter clues of his whereabouts on Twitter, and hopeful winners of the Willy Wonka nugget have to tweet photos of Kaito Nuggets and hashtag his name with the post. Read more…

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McDonald’s Japan is giving away an actual gold nugget and fries