Tesla exists without a direct competitor in the luxury electric vehicle space, but that will change.

Audi of America president Scott Keogh said luxurious electric vehicles (EVs) will be an important part of Audi’s long-term strategy, in an interview with Automotive News at the Frankfurt Auto Show. The company debuted its e-tron quattro concept, an electric crossover, at the show, with plans to put it in production by 2018.

Keogh outlined a similar strategy to that of Tesla when it launched the Model S: Make an electric car that’s desirable. Before the Model S came along, EVs really only appealed to enthusiasts, not to a wider audience. He also called out “compliance cars,” which are fairly crude EVs some automakers build to satisfy local (often California) regulations. Read more…

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More electric cars are in Audi’s future