Twitter is giving advertisers a new way to bait users into spreading their message.

The social network released a type of ad on Thursday that unlocks pieces of exclusive brand content — such as movie trailers, recipes or interviews — when replied to or retweeted.

The feature is built on Twitter’s “conversational ads” — promoted tweets with attached lists of prefabricated responses and hashtags that users can post with a simple click — which were introduced to select brands for a trial run earlier this year. Read more…

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New Twitter ads let brands bait fans into tweeting