New Twitter ads let brands bait fans into tweeting
Twitter is giving advertisers a new way to bait users into spreading their message.
The social network released a type of ad on Thursday that unlocks pieces of exclusive brand content — such as movie trailers, recipes or interviews — when replied to or retweeted.
The feature is built on Twitter’s “conversational ads” — promoted tweets with attached lists of prefabricated responses and hashtags that users can post with a simple click — which were introduced to select brands for a trial run earlier this year. Read more…