LeBron James’ business partner and the creator of his shoe line, Nike, posted a video on Sunday night shortly after the Cleveland Cavaliers won the team’s first-ever NBA championship

Although it’s clear from the footage used that the short clip was prepared before Game 7, the video’s prerecorded fans reacting to the win with relief (and just a touch of disbelief) are the perfect avatars for the many fans currently celebrating in Cleveland.

Yes, it’s essentially a shoe commercial, but for such a historic win, it’s also a pitch perfect video just when Cleveland needed it.

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Nike celebrates LeBron’s NBA win with a nod to Cleveland fans