Nissan’s ‘Teatro for Dayz’ concept is essentially a tablet with wheels
Nissan has a new concept micro car it will unveil at the Tokyo Motor Show later this month. It’s called “Teatro for Dayz” and, though it might not look like it, it’s fairly revolutionary.
It’s not the all-electric EV powertrain, or the kitchen appliance color-scheme and shape, that is novel, but rather what the car represents: it’s the first concept aimed exclusively at the digital native generation.
At the heart of this generation’s interests — that Nissan calls “share natives” — is the culture of sharing experiences. As such, the car is a platform for individualization and sharingTeatro, from the Italian word for “theater,” is a connectivity device first and a mobility device second. Read more…
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