This is what bliss looks like.

BarkBox hosted a Facebook Live featuring a very lucky pug named Noodles, who received belly scratches from not one, but three, wooden back scratchers.

Everyone should feel the pure happiness that Noodles feels.

Noodles and his owner are also well-known across the Internet for their Instagram account, @showmenoodz and very romantic Valentine’s Day photo shoot from last February.

BarkBox’s live belly scratch feed was to promote the book Dogs and Their People, which is available for pre-order. Read more…

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No one has ever been as happy as this pug getting belly scratches