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Just stop, Samsung. Stop.

The Ice Bucket Challenge is designed to raise awareness for a horrible disease, not sell your phone. It doesn’t matter that you, Samsung, donated money to a UK organization fighting the same condition as the ALS Association. To reduce a worldwide movement to a phone advert is just about the worst thing possible.

Stay classy, Samsung.

.@SamsungMobileUK Thank you for your generous donation to our fight. It will make a very big difference. #MND
MND Association (@mndassoc) August 22, 2014