Beauty is truly in the eye of the beholder, especially because beauty standards differ around the world.

Inspired by Ester Honig’s powerful 2014 series, UK-based Internet medical service Superdrug Online Doctor commissioned marketing agency Fractl to task graphic designers from 18 different countries across the globe to Photoshop a woman based on their nation’s average beauty preferences.


Image: Hugo Felix/Shutterstock

Unlike Honig’s experiment Before & After, which only asked designers to manipulate the woman’s face according to beauty standards, in this case, female artists were asked to alter a model’s entire body to make her “more attractive.” Female designers were chosen because “we wanted a woman’s view of what her culture finds attractive and to understand more about the pressures they face,” according to Superdrug Online Doctor’s website. Read more…

More about Pics, Women, Beauty, Photoshop, and Watercooler

View this article:  

One woman’s body was Photoshopped to explore beauty standards around the world