Organic Valley tricks coffee snobs into drinking straight half-and-half
If you ever find yourself in a trendy part of Manhattan at a television camera-filled shop that charges $2 for a cup of plain half-and-half, know that someone is probably trying to make fun of you.
Organic Valley set up such a storefront recently, then watched gleefully as New Yorkers streamed in and shelled out the cash without missing a beat.
The stunt was set up for the purposes of the farmer-owned food brand’s latest commercial, which is meant to highlight the pretensions of hip big-city coffee culture.
The commercial centers on a folksy-seeming Organic Valley farmer named Gerrit van Tol, who delivers a straight-faced parody of every artisan-brand cliche in the book along his quest to open the fake pop-up boutique. Read more…