Karen Pence, businesswoman and the potential second lady of the United States, wants you to keep track of your towels, dammit.

That’s why she founded That’s My Towel! Charm, Inc., a company that — no joke — makes shiny metal charms for you to attach to your beach towels. So you can tell which one is yours. Which beach towel.

On the company website, Pence details the horrors of mixing up your beach towel with another beach towel … or worse, a bath towel.

“Lo and behold, I would go in the water for a dip or up to the house for a beverage, and when I came back to my towel, it was gone!” she writes. Read more…

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Potential Second Lady Karen Pence wants you to buy charms for your beach towels