Redbox is testing a new streaming service because that’s the cool thing to do
The streaming-service space is getting another addition
Redbox — known for its DVD, Blu-ray, and video game rentals via automated retail kiosks — is testing out a new streaming service called Redbox Digital, Mashable has confirmed.
The service comes threes years after the launch of Redbox Instant, a joint venture with Verizon and the company’s first attempt at branching out its offerings.
“Redbox regularly conducts market tests as part of our ongoing efforts to enhance our customers’ experience,” a Redbox spokeswoman said in a statement to Mashable. “We are testing a potential new transactional digital VOD (video on demand) and EST (electronic sell through) offering, with a small subset of our customers, designed to complement our core kiosk rental business. As we test and learn from our customers, we will make evaluations that determine any future course of action.” Read more…