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Samsung has released a series of videos lampooning this week’s Apple announcement, a move that is at once familiar and not unexpected. There are six of them in total, including one on screen size, in a series called “It Doesn’t Take A Genius.” Collect them all.

After years of cringey, tone-deaf commercials, the company has finally grown a few claws and even made fun of Apple’s jittery live feed in the example above. There’s even the obligatory howl of “It’s a bigger screen!” as the two “nerds” in the ad salivate over the new offerings.

Samsung has a long history of iSheep advertising and I doubt it will abate any time soon. Perhaps Apple needs to bring out the big guns again? Where have you gone, John Hodgman? A nation turns its lonely eyes to you.

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