As far as entertaining road-trip companions go, you could do a lot worse than Charles Barkley.

Capital One has once again packed the NBA player-turned-analyst into a car with Samuel L. Jackson and Spike Lee for a new series of Final Four road trip commercials, reprising an award-winning campaign it ran with the same stars last year.

This time around, the three celebrities have become best friends — they finish each other’s sentences weigh nickname options and even dress alike. Or as Barkley puts it, they are “hashtag twinning.” Read more…

More about Capital One, Spike Lee, Samuel L. Jackson, Charles Barkley, and Advertising

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Samuel L. Jackson, Spike Lee and Charles Barkley hit the road in new March Madness ads