As far as entertaining road-trip companions go, you could do a lot worse than Charles Barkley.

Capital One has once again packed the NBA player-turned-analyst into a car with Samuel L. Jackson and Spike Lee for a new series of Final Four road trip commercials, reprising an award-winning campaign it ran with the same stars last year.

This time around, the three celebrities have become best friends — they finish each other’s sentences weigh nickname options and even dress alike. Or as Barkley puts it, they are “hashtag twinning.” Read more…

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Samuel L. Jackson, Spike Lee and Charles Barkley hit the road in new March Madness ads