Satisfy your Olympics withdrawals with Nike’s latest app
Following in the footsteps of last year’s successful launch of Nike’s Tech Book is back in its second iteration, coming to an app store near you.
Like 2015’s version, the Tech Book is a live lookbook where users can touch, play and swipe across Nike’s fall goods in a unique digital shopping experience. Items highlighted include the brand’s upcoming Tech Fleece and popular SneakerBoot products.
The biggest draw perhaps, is Nike’s Olympics stars who users can interact with. These include: Neymar Jr., Rafael Nadal, Kevin Durant, Allyson Felix, Dina Asher-Smith, among others. With the app, users will be able to simply tap on their favorite Olympic star and immediately receive behind-the-scenes photography, athlete insights, stories, motion experiences and more. Read more…
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