As you prepare to apply your Barbasol and your hair pomade while whistling a bit of Benny Goodman, what razor to do you reach for? Do you grab a seven-bladed monstrosity, cast in bright orange plastic and chrome and made to last three shaves? No. You reach for a single blade beauty, a razor that can shave four star generals and the common Joe with equal aplomb. You’re going to reach for a Beluga.

Or at least that’s what Zac Wertz of Cincinnati, Ohio is hoping. Wertz has founded Beluga Shaving Inc., a company that makes handmade razors that use the ultra-simple, double-edged blades made famous by your grandpa who didn’t take any guff and was happy to dry shave with a broken beer bottle if he had to. Unlike most single-blade razors, however, this model has a pivoting head and special guards to ensure you get a close but not bloody shave.

I meant just read this stuff:

With the Beluga Razor we designed our handle to be a little bit larger and longer than usual to provide a nice and relaxing shave, but still retain the versatility to use multiple hand positions with ease and greater comfort. The handle material that was carefully selected is Linen Micarta. Linen Micarta is a premium plastic used by many premium knife handle makers because it is extremely durable and actually creates a better grip when wet. Known as the “Cadillac of Plastics”, the feel of this handle is truly unique, and just like the razor, it must be used to truly appreciate. The feel is warm and organic, and overtime it will even darken with age to represent the generations of use you will get out of it. Each colored batch of Micarta is unique and will vary overtime, making your razor truly unique. The handle colors available are tuxedo black, hunter green, and maroon.

Hipster shaving heaven!

To be clear there is absolutely nothing high-tech about this thing. It is more of a design project. But as someone who has tried a number of razor solutions, including Dollar Shave Club disposables and even some ultra-primitive single-blade solutions, I can see this thing filling a definite need. There are those of us out there who believe the old ways are best and if we can save a little green and feel like Hemingway after a five-day drunk while we rinse off our razors, more power too us. It’s important to save resources and, as smooth as those 10 blade monster razors seem to be, I think the smoothest shave still comes from a blade, a handle, and a hand steadied by a belt of whiskey and a little bit of barbiturate.