Six-pack fans are making fitstagrammers into legit celebrities
SINGAPORE — Just as YouTube has turned a new generation of singers and bloggers into stars, Instagramming your six-pack can make you famous as well.
In just a year and a half, former personal trainer Joe Wicks has amassed a following of 462,000 on Instagram, where he posts pictures of healthy meals, people’s body transformations and his megawatt smile.
The London-based fitness buff told Mashable that social media has allowed him to embark on a career helping people to get lean and fit. He’s left personal training behind for now, thanks to a four-cookbook contract over the next two years. He’s also started to appear on morning TV shows, and counts singer Ellie Goulding as a fan. Read more…