Snapchat Discover adds 3 more publishers, including Mashable
Snapchat Discover’s roster of publishers just got bigger
The popular app’s media content section already highlights daily content from 12 publishers, such as People, the Daily Mail and CNN. But come Thursday, three more publishers will join Discover’s growing roster with live channels of their own, including IGN, Tastemade and Mashable, the very site you’re reading.
Snapchat, which launched Discover in January, has until now capped the number of publishers to 12. Last month, for example, it swapped out Yahoo and Warner Music for iHeartRadio and Buzzfeed. The company is relaxing that rule though, and the new additions won’t kick anyone else out. That means more potential ad revenue — the likely impetus behind the decision. Read more…