Sony is letting NFL players see ‘Concussion’ for free
Sony Pictures Entertainment is hoping to score a touchdown with NFL players by offering free admission to the studio’s new football-based drama, Concussion.
The Culver City-based studio said Wednesday that players will receive complimentary admission for themselves and one guest at any Cinemark theater nationwide.
— Concussion Movie (@ConcussionMovie) December 23, 2015
“By reaching out to the people who are most impacted by the film’s themes,” Sony Pictures said in a statement, “the studio is engaging with the NFL players to join the national dialogue about the film.” Read more…