Sony Pictures Entertainment is hoping to score a touchdown with NFL players by offering free admission to the studio’s new football-based drama, Concussion.

The Culver City-based studio said Wednesday that players will receive complimentary admission for themselves and one guest at any Cinemark theater nationwide.

.@SonyPictures invites all NFL team owners, players and families to see #ConcussionMovie:

— Concussion Movie (@ConcussionMovie) December 23, 2015

“By reaching out to the people who are most impacted by the film’s themes,” Sony Pictures said in a statement, “the studio is engaging with the NFL players to join the national dialogue about the film.” Read more…

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Sony is letting NFL players see ‘Concussion’ for free