SINGAPORE — There is a big multi-day international press event happening now in Singapore to promote Sony Pictures Entertainment’s three upcoming blockbusters: Ghostbusters, Inferno and The Magnificent Seven.

But amid the typical press conference sessions are spots saved for 15 “influencers” that Sony has flown here for its media blitz — people with large followings on YouTube and Instagram that the company hopes will reach a new (read: younger) audience.

On Tuesday, the 15 took part in a scavenger hunt around Singapore for the Dan Brown thriller, Inferno. Sony has roped in the film’s star, Tom Hanks, to help with the hunt, a moment it expects the group of vloggers will capture on YouTube and other social platforms like Snapchat. Read more…

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Sony Pictures clears the way to include YouTubers in its movie PR blitz