Starbucks changed its rewards program and customers aren’t taking it well
Starbucks got roasted on social media Monday for its decision to change the company’s much-beloved rewards program.
The program, which rewards customers for frequent visits, will instead change to rewarding customers based on the amount of money they spend. The new plan will go into effect in April, according to a news release.
Until then, customers will continue to earn one point per Starbucks visit, with 12 points totaling one free drink or food item. After the new plan takes effect, customers will instead earn 2 points per dollar spent, with 125 points earning a free treat. Read more…
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