Starbucks launches its first premium Reserve store in Cambodia
Starbucks has launched its first Reserve store in Cambodia’s capital of Phnom Penh.
The Reserve branding for Starbucks represents its higher-end specialty outlets, meant to compete with third-wave coffeeshops with small lot beans and baristas trained in hand-poured preparation methods.
The store is Starbucks’ third in the capital, following two other (regular) outlets it opened in the last 10 months in Phnom Penh. Worldwide, Starbucks has opened more than 2,000 of its Reserve locations since launching the premium brand in 2014. Read more…
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