Starbucks looks to media to make an impact
During this election season, we could all use a cup of coffee and a feel-good story. Starbucks wants to have you covered on both.
The coffee chain has made a series of 10 short documentary videos about inspiring Americans entitled “Upstanders,” with each piece telling the story of a person who has done something positive for others.
The project is the most recent effort by Starbucks CEO Howard Schultz to bring about optimism by changing the national conversation, a goal he listed right beside making coffee and keeping his shareholders happy.
Schultz has emerged in recent years as one of the most politically and socially conscious CEOs, routinely speaking out on major issues. During an interview with CNN on Wednesday morning, he endorsed Hillary Clinton for president. Read more…