Fake Stephen Colbert — that patriotic supporter of the free markets — would love the “real” Stephen Colbert’s devotion to capitalism.

During his debut Tuesday as host of the Late Show on CBS, Colbert gave the audience a tour of his new studio including a Captain America shield, a pendant from his mother and… an “ancient, cursed amulet” that requires him to make “certain regrettable compromises.” One of those sacrifices: shilling for brands, starting with Sabra

“Ladies and gentlemen, the amulet commands me to inform you of the delicious taste of tonight’s sponsor, Sabra roasted red pepper hummus,” Colbert says with mock (or real?) disgust. Read more…

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Stephen Colbert shamelessly shills for hummus in his first Late Show