Study: Millennials are ‘leading the streaming revolution’
Sorry, cable providers: Cord-cutting is still going strong, especially among millennials.
According to a new survey by Atlanta-based video technology firm Clearleap, streaming services are now considered “mainstream”
The study, exclusively given to Mashable, polled 1,111 U.S. consumers age 18 or older in July 2015
Here are five takeaways from the survey:
1. Millennials are “leading the streaming revolution.”
It’s no secret that 18-to-29-year-olds are less inclined to consume content on their big(ger) screens
The survey found that 70.32% of respondents in that age demographic use a streaming service, while only 64.41% have a cable subscription. A whopping 84.93% said they have used a streaming service at some point in time. Read more…