Can a bar open in an Australian city without a gimmick? Nice try. Of course not.

Sure there are oxygen bars and places where you drink out of test tubes, but watering holes inspired by television characters of years gone by are today’s real winners.

Take the notorious George Costanza-themed bar that opened in Melbourne in late 2015, complete with drinks and toasted sandwiches inspired by Seinfeld. In short order, George’s Bar won international attention, the praise of its namesake and sent one reviewer into a Costanza-esque existential tailspin. Read more…

More about Sydney, Bar, Australia, and Watercooler

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Stumped for a suitably hipster bar idea? Try this handy generator.