At an event in New York City Monday, Swiss luxury watchmaker TAG Heuer launched its first smartwatch: A $1,500 Android Wear affair that, besides a few details, doesn’t differ all that much from the LG Watch Urbane or the Huawei Watch

Though it comes with a couple of TAG Heuer-exclusive watch faces, the TAG Connected has an Intel processor and 4GB of storage inside and, once you start fiddling with it, acts just like any other Android Wear watch

There’s one thing that makes it vastly different than all other watches, however, and it’s not in its specs or design: TAG Heuer will let you trade it in for a regular, mechanical watch after two years Read more…

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TAG Heuer shows why ‘luxury smartwatch’ is an oxymoron