Teens still heart the iPhone, dissing Android – CNET
Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.
Ask teenagers something today and they’ll answer one way. Ask them tomorrow and they might say something else.
Ask them about phones, however, and they seem to give the same answers over and over again.
The latter premise stems from the latest Taking Stock With Teens survey released on Friday by investment bank Piper Jaffray.
This is a survey performed every six months to see where teens’ fickle minds and feelings are at about certain product categories.
This time, the surveyors talked to 10,000 US teens — up from 6,500 in April. The average age was 16 and the respondents came from households whose average income is $68,000.
For quite some time, these teens have consistently claimed that their next phone will be an iPhone. In April, 75 percent said their next phone would be an iPhone.
Here we are in October, and that number has risen to 79 percent.
Moreover, while in April, 69 percent of teens said they already had an iPhone, in the latest survey 74 percent said they did.
So this apparent rejection of Android by teens is quite significant. After all, the Galaxy S7 is an excellent phone. Can it really be that teens are now so embedded in the Apple ecosystem that they look no further? Can it really be that a company that’s been around for 40 years still captivates teens?
It’s not as if this survey suggests teens are conservative in all things.
It shows a decline in Facebook engagement and a surge in Snapchat usage. Piper Jaffray attributes this to the influence of younger teens in the survey.
These teens appear to view Snapchat as their default private service and Instagram and their default public service. Twitter showed some decline.
As always with such surveys, one has to maintain at least one raised eyebrow and a twitching top lip.
Still, these teens might have minds of their own. The survey showed only a very modest uptick in their enthusiasm for the Apple Watch.
See more here: