Tesla Motors Inc. has launched a wholesale revamp of its stores worldwide as the electric-car company prepares to debut the Model X, its first sport-utility vehicle.

The effort is largely devoted to telling the Tesla story, critical for a young company selling a product that remains mysterious — and intimidating — to most drivers. During an exclusive tour of a newly refreshed store at the upscale, outdoor Santana Row shopping center in San Jose, California, Tesla representatives showed off interactive displays focused on four major themes: safety, autopilot features, the company’s charging network and the dual motors that power each axle. Read more…

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Tesla offers high-end clothing, accessories made from car interior in retail revamp