Gun jauntily cocked, vodka martini in hand, girl on his arm—whether Connery, Moore, Brosnan, or Craig, most posters for James Bond look pretty much the same. (Yes, even Lazenby.) But the casting of the leading man isn’t the only way that Bond has changed his image. From a hand-painted Bond on Crab Key (Dr. No’s island) to a jaunt on the moon to the surprising appearance of sheet music, international posters over the past 50 years have presented James Bond in ways we’ve rarely seen in our safe American multiplexes.

The best of the best of those are collected in an updated version of James Bond: 50 Year of Movie Posters, which finally came to paperback—complete with posters for Skyfall and Spectre—earlier this month from DK Publishing. In search of less-remembered moments from the secret agent’s half-century career, writer Alastair Dougall combed through posters, lobby cards, and teasers from almost every country where a 007 has ever screened.

2f792c117dad4f82a776d78cd760baa9 DK PublishingThe book traces the development of Bond’s aesthetic, from an early illustrated paperback style with a signature red-and-yellow color scheme to the stark monochrome of Craig-era Bond. How has 007 traditionally been altered for foreign markets? When was the first appearance of his Walther PPK? How has the criminal organization Spectre cast its shadow over past Bond films? Who’s behind Spectre, anyway, and what do they want? Find your answers in the slideshow above—except for that last question. You’ll have to head to theaters on Friday for that one.

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The Coolest James Bond Posters You’ve Never Seen