“If it’s not pink, then it’s not for a girl,” Courtney Hartman says about the children’s clothes she’s encountered when shopping for her young children

The mother of two wanted to purchase options that didn’t stay within traditional blue/pink gender cliches

But these products didn’t exist — most girl’s clothing was pink with sparkles and boy’s clothing often focused on sports or contained words about being aggressive, tough or a troublemaker

Ayana-and-Drew-HearMeRoar-FreetoBeKids (2)

Hartman started her first gender-neutral baby and toddler brand, Jessy & Jack, to spread the idea that kids should not have to dress in restrictive ways Read more…

More about Fashion, Kids, Parenting, Family, and Gender

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The gender-neutral kids clothing you’ve been searching for