Mexican women love wedges, Germans are fans of brogue stitching, and Americans and Canadians are pretty much the only people who like newspaper print fabric.

Australian startup Shoes of Prey is used by people all over the world to design women’s shoes to their exact taste. With more than one million registered customers using their customising platform online and in select department stores in Australia and the U.S., the company has accumulated a vast amount of data about the styles, colours and materials their global users prefer.

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