You might have had a giggle at a prank on the Internet recently — but just what happens when these stunts take a step too far?

This is the concept of Scare Campaign, by Australian filmmakers Cameron and Colin Cairnes. It follows their feature film debut, 100 Bloody Acres in 2012, which has the dubious honour of being one of the most illegally downloaded movies in Australia at the time.

Scare Campaign is set around a prank TV show, which is desperate for ratings in the face of a new edgy web series that is making them look old-fashioned. It’s up to the producers to up the ante, and they’ve come up with an elaborate stunt that will shock. Only this time, they’ve gone too far. Read more…

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The latest Australian horror flick is a bloody scare campaign