c. 1942

Image: Weegee(Arthur Fellig)/International Center of Photography/Getty Images

On Thanksgiving morning in 1924, Macy’s department store in New York City held a parade to drum up business and publicity. The theme was Christmas (and shopping for gifts)

Store employees dressed in outrageous costumes and walked six miles from Harlem down to the Macy’s flagship store in Herald Square, accompanied by festive floats and animals from the Central Park Zoo

The first parade ended with Santa Claus ascending to a golden throne above the store’s entrance and inviting thousands of customers to come and shop. Read more…

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The Macy’s Thanksgiving Parade used to just let the balloons float off