David Schwimmer, best known for playing Ross Gellar on NBC’s Friends, has just joined the cast of an upcoming U.K. program called Morning Has Broken

The show, which will air next year, focuses on a struggling morning talk show hosted by “Queen of Daytime” Gail Sinclair (Julia Davis). When ratings begin to flounder, Sinclair and her team bring in Schwimmer’s character, an American producer, to help keep things afloat.

Since wrapping Friendsin 2004, Schwimmer has worked as a director and appeared periodically in film and television, most notably alongside fellow Friends Matt LeBlanc on Episodes and Lisa Kudrow on Web Therapy. Read more…

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The one where Ross goes back to London (to star in a sitcom)