The list of sporting events that Twitter says generated the most impressions in 2015 includes some surprises

The year didn’t include a men’s World Cup, so that eliminated an obvious winner. The Women’s World Cup, however, finished third in Twitter’s end-of-year rankings. And the Super Bowl? It’s way down in eleventh place — but we’ll explain why

First, a note: Twitter defines an “impression” as how many times a tweet is seen both on Twitter and off. If a tweet gets lots of play on SportsCenter, for example, the estimated TV audiences who saw that tweet are counted Read more…

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The top 15 sporting events that blew up Twitter in 2015