This Nerf Gun Has a Built-In Camera to Film Your Battles
Here’s something you didn’t know you wanted: the Nerf N-Strike Elite Nerf Cam ECS-12 Blaster. We’ll just call it a Nerf gun with a built-in camera.
It’s the company’s first go at a social media-integrated toy, with capabilities to share video of your “missions,” as company PR has dubbed them, on social media.
That might seem a bit excessive, but it’s a pretty simple (and not too, too expensive at $79.99) to capture a Nerf war on camera. While ridiculously named, it’s really fun. The toy can also take photos, but did you really need persuading that such a device is awesome? We tested it out here at Mashable. For your benefit, of course.
The camera-ready Nerf blaster was designed with social media in mind, said Michael Ritchie, head of the Nerf franchise at Hasboro, in an email.
“The Nerf fan base is technologically savvy and socially active so making products that fit their lifestyle is key,” he said. “The Nerf brand actively engages ‘Nerf Nation,’ a collection of fan bloggers and massive social community, via Facebook, Youtube, and Instagram.”
He said, to Nerf’s count, there have been at least 180,000 user-generated videos featuring the company’s product over the years.
To film, hit the record button and watch footage play back on the gun’s mounted color screen or store it on the blaster’s 4GB memory card, which stores up to 100 minutes of video or 2,000 photos. It’s easy enough for an 8-year-old to use.
The toy runs on a not-small-amount of eight AA batteries, so the recording features and camera are powered accordingly.
One last bit of important info: The clip holds 12 foam darts and can fire projectiles as far as 85 feet.
The Nerf blaster is available for purchase online and at various retailers.
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