Technology was at the forefront of fashion week this season. There are models taking selfies on the runway, designers live-streaming and now brands taking their collections entirely digital

Instead of a traditional runway show, Tom Ford made a video — starring none other than Lady Gaga — to showcase his spring 2016 line during Paris Fashion Week

The video features Gaga, along with models dressed in Ford’s collection, dancing to the pop star’s cover of “I Want Your Love” by Nile Rodgers.

“Instead of having a traditional show this season, I decided to try something new,” Ford tells WWD. “I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.” Read more…

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Tom Ford ditches runway for a Lady Gaga video