Uber is already an integral part of many people’s commutes, but now the ride-hailing giant wants to buy loyalty from its users via purchases made during the rest of the day.

It has partnered with Visa on a new program called Uber Local Offers, the companies announced Tuesday.

Uber riders who have a Visa credit card registered in the app will be able to earn points at hundreds of participating merchants. For every dollar spent, Uber riders earn one point, where 100 points translates to $10 off a ride.

The program is Uber’s latest effort to incentivize riders to take Uber, amid the constantly growing number of ride-hailing competitors, and keep the experience at top of mind even when you are not in a car. Read more…

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Uber releases Local Offers so Visa cardholders can earn discounted rides