LAS VEGAS — Under Armour’s answer to getting in better shape lies within this box.

The company revealed a smart fitness starter kit called HealthBox ($400) at CES on Tuesday, which features a web-connected scale, fitness tracker called UA Band (made in partnership with HTC) and a heart-rate chest monitor. You can buy devices separately — UA Band for $180, UA Heart Rate chest strap for $80, UA Scale for $180 — but the set intends to help consumers see a deeper look at their overall quantified health.

The company also announced at the conference wireless heart-rate tracking earbuds (with JBL by Harman audio) for $250 and Gemini 2 sneakers ($150), the first smart shoes that track steps taken, calories burned and distance without the need to be tethered to an iPhone. Read more…

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Under Armour’s HealthBox is a sleek fitness-tracking starter kit — in a pricey box