LOS ANGELES — Vimeo is already favored by indie filmmakers for its quality — and now it wants to hook a new generation of creatives by funding a kids’ summer camp for aspiring directors and slashing prices for film students.

The video platform is partnering with OMG Everywhere, a non-profit providing free arts workshops for kids and will help fund its 2016 “OMG Cameras Everywhere” summer camps. Vimeo is also offering half-price PRO or Plus accounts to film students at any school in the world, Mashable has learned.

Vimeo has already been keeping a close eye on student films, and recently showcased some of the top student work from around the world on Vimeo Staff Picks (such as the one below). This year Vimeo sponsored awards at CalArts and Columbia University Film Schools. Read more…

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Vimeo wants to hang with the cool kids at summer camp, college and beyond