Vine helped Shawn Mendes and King Bach become famous. Now how does it make money?
The highest and best use of social media platforms, it sometimes seems, is to create fame out of anonymity, both momentarily and permanently
Vine has been no slouch. Perhaps it earned more notice when Vine celebrity Shawn Mendes’ album Handwritten went number one in April. Or when King Bach — whose comedic routines on the six-second video platform have earned him 13.5 million followers — started appearing on late night television
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