The highest and best use of social media platforms, it sometimes seems, is to create fame out of anonymity, both momentarily and permanently

YouTube has its Lily Singh and its PewDiePie, Instagram has its Jen Selter, Twitter has its Justin Halpern, and Snapchat has its Mark Kaye

Vine has been no slouch. Perhaps it earned more notice when Vine celebrity Shawn Mendes’ album Handwritten went number one in April. Or when King Bach — whose comedic routines on the six-second video platform have earned him 13.5 million followers — started appearing on late night television

Take any of the hundreds of moments a Vine star launched a TV show, clothing line or directed a music video since the app launched in 2013 and it leads to one conclusion Read more…

More about Video, Vine, Business, Startups, and Shawn Mendes

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Vine helped Shawn Mendes and King Bach become famous. Now how does it make money?