Watch Jack Donaghy tell Australia to do better-er for former GE company
What should a GE company do when faced with a rebrand? Enlist Alec Baldwin who played a fictional executive and that very same company, of course.
Formerly GE Money, Latitude Financial Services have launched a new campaign, urging Australians to “do better-er” and the behest of 30 Rock’s Jack Donaghy himself.
The ad is the first of a series of three (watch the rest here) featuring Baldwin urging Australians to engage with the finance company to smarten up their lives, wallets, and pub lunch choices.