We created the ultimate McDonald’s burger for Australia with ‘Create Your Taste’
McDonald’s in Australia is a little different to the rest of the world.
Down Under, there’s a thing called “Create Your Taste” where customers can come in and select — using a touch screen computer — ingredients to make their own meal. The ingredients are a little more upmarket than the standard cheeseburger deal, with things like caramelised onion, aioli and brioche buns all available to order and served on a wood platter to your table.
“Create Your Taste” only had beef as the main meat component until recently, but now McDonald’s is adding chicken to the roster. The proper stuff, too, not the pink sludge out of a tube that your mate always chimes in about when you’re mainlining nuggets on a night out Read more…