In this Ask A Dev, iOS Engineer Dan Murrell helps developers and advertisers prepare for next year’s SXSW by explaining how to set up a geofence around downtown Austin, Texas.

He’ll tell you what software and devices you need to familiarize yourself with before building your fence, as well as how to maximize your reach.

He’ll also explain how geofences work and why they can be more valuable than traditional advertisements like billboards and brochures. If you’re a developer or marketer planning to attend SXSW, or any major conference, this AAD should not be missed.

New to development or a pro who needs help? Just tweet your question to #AskADev. We’ll pick the best ones and have a developer answer them. Read more…

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What functions are needed to make a geofencing marketing app?