It’s not a joke. Google really is becoming the subsidiary of a new, larger company called Alphabet. On the surface, this sounds like a plot from Silicon Valley, but the more we look into the announcement, the more sense it makes.

It’s about evolution. The idea of what Google is in 2015 and what it was in 1998 are very different. The market and the tech ecosystem are different too.

With the understanding that there are still aspects of Google’s reorganization that aren’t finalized, here are are some of the reasons the move to Alphabet makes sense. Read more…

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What Google has to gain by adopting the Alphabet