LONDON — The question of who will be the next James – or Jane – Bond has been debated furiously ever since Daniel Craig started suggesting he was ready to holster the PPK for good.

Idris Elba, Tom Hiddleston and more recently Gillian Anderson have been discussed for the role as speculation reaches fever pitch, with Emilia Clarke the latest to throw her hat in the ring.

But who do the public really think should, or could, be the next Bond?

We took a look at some of the data around the online James Bond discussion to dig out the names that come up in searches, on bets and across social media to determine who’s really driving the discussion online. Read more…

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What search data can tell us about the next James Bond